Direct response and D2C merchants know that small gains at checkout add up to big numbers. Reign (previously Phoenix CRM), from Phoenix Ecommerce Technologies, is built around that idea: make more from every checkout, with no developers needed. But once the order is in, a different set of questions starts. Can the customer change it? Return it? Pause the subscription? How easy that is decides how long the customer stays. That is the job Solvpath does.
Platform overview
Reign is a CRM and ecommerce platform for direct response and D2C merchants, from subscription brands to high-volume ecommerce. The company is based in Miami and was built by operators who have run large D2C brands themselves. It calls itself the OS for performance commerce.
Reign brings the parts of the stack that win and run a sale into one system: the funnel, the checkout, and the CRM that holds every order, customer and subscription.
What the platform does well
No-code funnels and checkout
The Reign builder lets teams drag, drop and preview every element, from headlines and countdown timers to forms and payment blocks. Dynamic elements add urgency, offers and personalization, so marketing teams can launch and change pages without waiting on developers.
Upsells, downsells and testing
Custom upsell and downsell steps are built into the funnel, so a customer who just paid can add a matching product in one step. Native A/B testing lets teams test pages and offers against each other.
Fast, wallet-native checkout
Reign says its checkout is 3x faster, with wallet-native payments such as Apple Pay and Google Pay, so mobile shoppers can pay in a tap.
One CRM for orders, customers and subscriptions
Behind the checkout, the Reign CRM keeps every order, customer and subscription in one place, with each customer’s store, channel and history on a single timeline. Subscription billing is part of the CRM, and Reign supports advanced subscription models, with pricing, renewals and billing cycles set without a developer.
Integrations
Reign connects with the tools direct response teams already use, such as Shopify, WordPress, Funnelish and Klaviyo.
Where Solvpath fits: everything after the sale
Reign is built to win the order and run the business behind it. Solvpath is built to look after every customer once they have ordered:
- Support automation. Order status, shipping, billing and account questions get answered and resolved automatically, without a ticket.
- Returns and exchanges. Customers start a return in a few taps, and exchanges and store credit are offered first, so fewer returns turn into refunds.
- Cancellations, and saving them. Order and subscription cancellations run through save offers such as skip, pause, swap or a discount, so more customers stay.
- A branded self-serve portal. One customizable portal that matches your store, where customers manage orders, subscriptions, returns, tracking and support themselves.
- Revenue after the sale. Cross-sells, add-ons and buy-again offers inside the portal turn service moments into new orders.
- TrustIQ and Resolve. TrustIQ is Solvpath’s payment gateway for subscription brands, and Resolve puts a branded receipt in the customer’s banking app so a confusing charge becomes a question, not a chargeback.
For direct response brands, that post-purchase layer is often the difference between a one-time buyer and a customer who stays for months. Solvpath gives customers fast answers and easy self-service, and gives the brand more chances to keep and grow every account.
What it looks like for a customer
A shopper lands on a Reign funnel with a countdown offer, pays with Apple Pay in seconds and accepts a downsell on the next step. Reign has done its job: a fast checkout and a bigger order. A few weeks later, the customer wants to change the delivery frequency of the subscription that came with the order. In the Solvpath portal, branded to match the store, they change it from monthly to every six weeks. Later, when they consider cancelling, Solvpath shows a save offer that fits their history, and they stay.
The merchant never touched a ticket, and the account that Reign converted keeps paying.
How the connection works
Brands connect with Solvpath directly, and Solvpath integrates with Reign on its side. Your funnels, checkout, orders and subscription billing stay in the Reign CRM. Solvpath keeps order and subscription data in sync and adds the branded self-serve portal, automation and save flows on top.
Who this pairing is for
Reign and Solvpath fit direct response and D2C merchants, especially subscription and nutraceutical brands, that care about conversion at checkout and lifetime value after it. If your team is optimizing every step of the funnel, the same discipline belongs in the post-purchase experience.
Getting started
You can see the full Reign profile, with screenshots, key facts and the Solvpath customer offer, on our Reign partner page. To compare it with the other platforms and agencies we work with, browse the Solvpath partner directory.
Partnership FAQs
Who builds this CRM?
Yes. Reign is built by Phoenix Ecommerce Technologies, Inc., based in Miami, Florida.
How do these merchants connect to Solvpath?
Brands connect with Solvpath directly, and Solvpath integrates with Reign on its side.
What does Solvpath add after the sale?
Support automation, returns and exchanges, order and subscription cancellations and saves, a branded self-serve portal and post-sale revenue, plus TrustIQ and Resolve.
Is there a Solvpath offer for these merchants?
A dedicated offer is being finalized. See the Reign partner page for updates.
