The OS for Performance Commerce.

Previously Phoenix CRM. No-code funnels, a fast wallet-native checkout, and orders, customers and subscriptions in one CRM for direct response and D2C brands.

Partner Overview.

Reign (previously Phoenix CRM), from Phoenix Ecommerce Technologies in Miami, is a CRM and ecommerce platform for direct response and D2C merchants, from subscription brands to high-volume ecommerce. It brings funnels, checkout, orders, customers and subscription billing together in one system, and calls itself the OS for performance commerce. Its promise is simple: make more from every checkout, with no developers needed.

Its no-code funnel and checkout builder lets you drag, drop and preview every element, from headlines and countdown timers to forms and payment blocks. Dynamic elements add urgency, offers and personalization, native A/B testing lets you test pages and offers against each other, and custom upsell and downsell steps are built in.

The checkout is wallet-native, with Apple Pay and Google Pay, and Reign says it is 3x faster. Behind it, the Reign CRM keeps every order, customer and subscription in one place, with each customer’s store, channel and history on a single timeline. Subscription billing is part of the CRM, so brands set pricing, renewals and billing cycles without a developer. Reign also connects with tools such as Shopify, WordPress, Funnelish and Klaviyo.

How it works with Solvpath

Reign is built to win the order and run the business behind it. Solvpath is built to look after every customer once they have ordered.

Brands connect with Solvpath directly, and Solvpath integrates with Reign on its side, so orders, subscriptions and customer data stay in sync without extra work for your team. Reign keeps running the sale; Solvpath handles everything after it:

  • Support automation that answers and resolves post-purchase questions without a ticket
  • Returns and exchanges, with exchanges and store credit offered first
  • Order and subscription cancellations, with save offers that keep more customers
  • A customizable, branded self-serve portal where customers handle all of this themselves
  • More revenue after the sale through cross-sells, add-ons and buy-again offers
  • TrustIQ, Solvpath’s payment gateway for subscription brands, and Resolve, branded receipts in the banking app that head off chargebacks

Read about our partnership

Key Capabilities

No-code funnels and checkout

Drag, drop and preview every element, from headlines and countdown timers to forms and payment blocks, with native A/B testing.

Upsells and downsells

Custom upsell and downsell steps in the funnel, with dynamic elements for urgency, offers and personalization.

Fast, wallet-native checkout

A checkout Reign says is 3x faster, with Apple Pay and Google Pay built in.

One CRM for orders and customers

Every order, customer and subscription in one place, with each customer's history on a single timeline.

Subscription billing

Advanced subscription models, with pricing, renewals and billing cycles set in the CRM without a developer.

Integrations

Connects with tools such as Shopify, WordPress, Funnelish and Klaviyo.

The Solvpath Offer

Solvpath Customer Offer.

A dedicated offer for Solvpath customers with Reign is being finalized and will be listed here soon. In the meantime, use the button on this page to explore Reign, and connect with Solvpath directly for everything after the sale.

Partner FAQs.

Quick answers about Reign and how it works with Solvpath.

What is Reign (previously Phoenix CRM)?

Reign, from Phoenix Ecommerce Technologies, is a CRM and ecommerce platform for D2C and direct response merchants. It covers funnels, checkout, orders, customers and subscription billing.

Do I need developers to build funnels?

No. Reign's funnel and checkout builder is no-code: you drag, drop and preview each element, then A/B test it.

Does Reign handle subscriptions?

Yes. Subscription billing is part of the Reign CRM. Solvpath adds the customer-facing side: a branded portal where subscribers skip, swap, pause or change their plan themselves, with save offers before a cancellation.

How does Reign work with Solvpath?

Brands connect with Solvpath directly, and Solvpath integrates with Reign on its side. Reign runs the funnels, checkout and CRM, and Solvpath handles everything after the sale.

Is there a Solvpath offer for Reign?

A dedicated Solvpath customer offer is being finalized and will be listed on this page.